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Ashburn Hotel, London


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Ashburn Hotel

111 Cromwell Road, London, SW7 4DP

  • Stars:
  • Type: 4 star classic boutique hotel (more)
  • Group: Independent (more)
  • Review score: 8.4 / 10

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Ashburn Hotel

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Ashburn Hotel

The Ashburn Hotel, a deluxe, boutique, four-star hotel in a very convenient location on Cromwell Road, so named for Britain's controversial anti-monarchist ruler, who lived in the area in the 17th century. The hotel is housed in a very elegant Victorian style town house on a side street in the safe, affluent surrounds of South Kensington; replete with picturesque mews streets and cosmopolitan restaurants, shops and bars, it's one of the best locations in London to stay. 


With 38 bedrooms this hotel has recently had a complete makeover and the new owners have turned this property into a charming, elegant haven of traditional London style. Hosting dark wooden characteristic furniture, combined with all the new technology modern travellers require, comfortable beds and modern art pieces in all the bedrooms, this hotel aims to get the small touches right; the big tea cups, the surprise turndown gift, (different every night) to the cosy bathrobes and slippers, you will be surprised and delighted from your first night onwards. 


In the morning you can choose from indulging in the buffet breakfast in the dining room or have breakfast in bed. The property also serves a selection of room service and bar meals. At night you are given the option of having your cocktail made by the professional bartender in the beautiful drawing room, enjoy a bottle of wine or drink in your room or the quiet night cap from the honesty bar. Ashburn hotel also offers a complimentary glass of champagne in the evening together with canapés to all their guests. This hotel is close to a wide selection of restaurants and bars in the area from cafes such as Giraffe and Prêt A Manger, to fine dining in Balans Brasserie; as well as having Gloucester tube and bus stop almost on its doorstep.


The hotel is also very well placed for transport, with good bus and tube links just a few minutes' walk from the hotel. Gloucester Road tube station is situated nearby, where you can catch the District, Circle and Piccadilly lines. From here you have direct links to Paddington Station (where the Heathrow Express terminates); Victoria Station (where the Gatwick Express terminates); King's Cross, St Pancras Station (where the Eurostar terminus is located); and many more areas of London. If you are driving to the hotel, it can be accessed from the main A4 road, via the M4 and M25; however, guests should note that the hotel is in the congestion charge zone. A reasonable car park choice is the NCP just a few minutes walk away in Warwick Road. 


Of course, you may not need to leave the area to experience the best of London, as Kensington has a wide array of sights to suit the whole family. The interactive, inspiring and educational exhibits in the Victoria & Albert, Science and Natural History Museums are just a short walk away, which will enthrall kids with everything from life-size, man-eating tiger puppets to an earthquake simulator. If the weather is nice, Hyde Park also offers a range of activities, including horse rides, The Serpentine Modern Art Gallery, a solar-powered shuttle boat, tennis courts and the occasional outdoors concert. If you want to have a self-indulgent day, you can head to the luxury shops in Knightsbridge and Kensington where you'll find Harrods and Harvey Nichols. Kensington Palace is the former home of Princess Diana and is great to visit to learn about the area's history, or simply to have a scrumptious afternoon tea, and the surrounding High Street Kensington area has a range of unusual activities like Urban Golf and archery, if you're so inclined.


This hotel is a very chic affair, with enough restraint to stop you from feeling like an extra in Downton Abbey, but enough Victorian flourishes to keep anglophiles satisfied. Friendly staff, a feast at breakfast, thoughtful touches and the location, of course, has made this very popular with previous guests, and this is definitely worth considering if you want to stay in the area. To ensure the best experience, stay on the higher floors, these are less noisy and the rooms are newer and have more elegant decor.

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Quick Facts
111 Cromwell Road, London, SW7 4DP
Number of rooms:
Earliest check in:
Latest check out:
51° 29' 41.48" N
0° 11' 5.1" W
Review Score:
8.4 / 10
Near to:
Victoria & Albert Museum
  • Dogs Allowed
  • Family Rooms
  • Gym
  • Jacuzzi
  • Onsite Parking
  • Pool
  • Spa

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