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Ashley Hotel, London


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Ashley Hotel

13 - 17 Norfolk Square, London, W2 1RU

  • Stars:
  • Type: Cheap Hotel (more)
  • Group: Independent (more)
  • Review score: 5.2 / 10

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Ashley Hotel

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The Ashley Hotel is a 54-bedroom hotel comprising three elegant Victorian town houses. It is situated in the very heart of London, but has the added bonus of being located in a garden square with no through traffic. Therefore, guests can enjoy the best of both worlds – a quiet hotel that is at the same time just a stone’s throw from all the most popular tourist attractions. 


Upon arrival all guests are given their own front door key and bedroom key. Therefore security at the hotel is never compromised, something for which those travelling alone are grateful. In addition to this reception staff have instructions never to accept anyone who might indulge in anti-social behaviour. This ensures that the hotel remains a haven of civility. Few other bed and breakfast hotels in London have such high standards, but the Ashley Hotel is under the ownership of an hotelier with 30 years of experience. 


Bedrooms at the hotel are cosy and comfortable, decorated in a traditional homely style to make you feel welcome and at ease from arrival onwards. Rooms are well-appointed and a good range of in-room amenities come as standard, including a TV, radio, tea and coffee making facilities, private showers and hair dryers can be borrowed from the reception.


The hotel also contains a breakfast room where you can enjoy a continental breakfast with a complimentary newspaper and a lounge where guests can meet friends or stop off for a drink before experiencing London's incredible nightlife. The hotel doesn't have a restaurant, but the surrounding area is brimming with eateries to suit all tastes, from artisan French fare at Angelus to tasty Chinese food and dim sum at Pearl Liang, you will find something to suit your budget and satiate your appetite.


The hotel is in a superb location with many of London's best sights and activities within walking distance. London's renowned shopping district, Oxford Street is just a ten minute walk away where you can find over 300 shops to suit any budget, from finery and foodie goods at Selfridges department store to up and coming designers at Topshop's flagship store. To the south lies Hyde Park, a stunning green space, and the largest in London, where you can see Rotten Row and vent your grievances at Speaker's Corner or see the original site of the London gallows. If you prefer something a little less gruesome, you can hire a tennis court, ride a horse from Hyde Park Stables or take a spin on the Serpentine Lake in a solar-powered shuttle boat. To the west you will find Kensington Palace and Gardens, the very opulent former home of Princess Diana and the current home of the Duke and Duchess of Cambridge, where you can take in the array of precious antiques, visit a magical exhibition or enjoy afternoon tea in The Orangery cafe. Theatre fans will be thrilled to find the Royal Albert Hall and The Criterion nearby and art aficionados can marvel at modern art in The Serpentine and Paddington's mid-size galleries, Lisson, Green Cardamom and Art Work Space.


The hotel is easily accessible from Paddington Station where the London Heathrow Express arrives every 15 minutes. You can also access Victoria Station for the Gatwick Express Train and King's Cross St Pancras for the Eurostar Terminal. Queensway and Bayswater Underground stations are also both a five-minute walk away. If you are driving to the hotel, it can be accessed from the main A4 road, via the M4 and M25; however, guests should note that the hotel is in the congestion charge zone. A reasonable car park choice is the NCP just a few minutes walk away in Queensway. 


This hotel is a low-cost tourist class hotel, and as such guests should be aware that rooms are a little rough around the edges, but they manage to emanate charm and are so well placed within London that few will complain about some lack of attention to detail. As a Victorian town house conversion, the hotel contains no lift and can be tricky for guests with mobility difficulties to navigate, however rooms on the ground floor tend to be the best, so there is no hardship in staying there instead.

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Quick Facts
13 - 17 Norfolk Square, London, W2 1RU
Hotel Type:
Number of rooms:
Earliest check in:
Latest check out:
51° 30' 55.83" N
0° 10' 27.49" W
Review Score:
5.2 / 10
Near to:
Paddington Station
  • Dogs Allowed
  • Family Rooms
  • Gym
  • Jacuzzi
  • Onsite Parking
  • Pool
  • Spa

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