Innovation: London Hotel Price Tracker
London-Hotels.co.uk have released “average nightly hotel price stats” for all areas of London.
Originally produced for the public to enable them to pick a cheap date to stay in a hotel, the “at a glance” stats are now being used by the hotel sales offices of London hotels to plan forwards their pricing campaign.
The stats are compiled and updated daily by London-Hotels.co.uk who poll 1000 hotels for their published prices up to a year in advance. The prices are then sorted into geographical areas and the averages published.
Stats are available from individual hotel level right up to London as a whole.
For the public, the stats have proved exceptionally popular as they can identify the lowest price and get maximum value for money. For hotels, they can see what the competition are planning and adjust their prices accordingly.
Beta testing is also in place with an instant real time chat facility between a hotel’s clients (past, present and future), the hotel admin and also the website admin. They have recognized that Tripadvisor is ”historical” information whilst social media now enables instant review feedback and information flow.
Later in 2013, London-hotels.co.uk will be offering tailor made in-depth price statistics and also the real time client chat app. These innovations will be available to all London hotels free of charge.
London-hotels.co.uk is part of the AR Limited Dubai Group. They are currently producing prime-domain hotel websites for the UK, Europe and the Far East. They also develop bespoke augmented-reality packages for companies, institutions and governments.